About Bluefin

Bluefin offers individuals and companies comprehensive advice on insurance, financial advice and planning. Backed by the AXA Group, one of the world’s largest financial organisations, Bluefin employs over 3,000 people in over 80 offices throughout the UK.

Our national coverage gives us a strong local presence, enabling our advisers and brokers to offer outstanding levels of personal service on a wide range of financial services. Bluefin brokers and advisers provide impartial advice and more importantly they are all specialists in their own field of expertise.

With the vast amount of resources available across Bluefin, and with the support of colleagues with experience and expertise in other disciplines, you can be confident that you will always receive insightful and relevant advice - whether it is commercial or personal insurance, wealth management, financial advice or employee benefits.

Bluefin employees are also dedicated to dealing openly and honestly with our clients and forming long-term relationships. To do this, we discuss your current situation in detail and then introduce the right specialists to address those needs.

Together we deliver results that are totally in tune with you or your company’s objectives. Our ability to work in close collaboration with companies and individuals has resulted in an enviable record for retaining business with 85% of the companies we deal with being long-term clients.

The Bluefin Group

Bluefin Advisory Services Ltd
Financial Advice (Investments, pensions, protection, etc)
Corporate Consulting (Employee benefits, etc)
Wealth Management

Bluefin Insurance Group Ltd
Insurance Solutions (Business, professional, home, car, medical and travel)
Broker Solutions (Broker to broker wholesaled products)


Bluefin is a major financial services provider offering clients expertise in insurance broking, financial advice, wealth management and corporate consultancy. The Bluefin brand brings together established insurance businesses of Venture Preference, incorporating Stuart Alexander, Smart & Cook, Layton Blackham, The Davis Group and SBJ UK, with the advisory businesses of Thinc, PIFC, EB Consultants, Orbit Benefits Limited and SBJ Benefit Consultants.


  • Insurance Solutions
  • Corporate Consulting
  • Financial Advice
  • Wealth Management
  • Broker Solutions

Bluefin Group Limited. Registered Office: 5 Old Broad Street, London, EC2N 1AD. Registered in England No: 5936990.

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